The launch of a distinctive logo marks the beginning of two-year-long celebrations for Mahatma Gandhi’s 150th birth anniversary. President Ram Nath Kovind unveiled the logo, along with the launch of a web portal, on Tuesday.
— President of India (@rashtrapatibhvn) September 18, 2018
A Bit Of Mahatma Gandhi All Around
The logo has been obtained through crowd sourcing and will be used for branding in trains, metro rail, Air India aircraft, state roadways buses, government websites, e-mails, government stationery, digital signature, calendar and diary, government advertisements and other publicity material.
The web portal dedicated to the Mahatma will have personalised information for visitors. This includes Gandhian literature, philosophy, audios, videos and rare photos.
It also has a unique feature, Gandhipedia, which will be a repository of Gandhian knowledge and will continue to grow with time.
His favourite fabric will get a boost through a Khadi Festival. Banners with the tagline “Mujhme hai Gandhi” will come up at prominent locations.
What’s more, the words “The land of Gandhi” will be added to the logo of ‘Incredible India’ by the tourism industry to observe Mahatma Gandhi’s 150th birth anniversary.
Swachh Bharat Tribute
A fortnight-long Swachhata Hi Seva movement began on 15 September; it will end on 2 October. The initiative marks 4 years of “Swachh Bharat Abhiyan”.
This is a nation-wide sanitation programme to get people involved in the Swachh Bharat Abhiyan by offering shramdaan.
“A clean India would be the best tribute India could pay to Mahatma Gandhi on his 150 birth anniversary in 2019,” Prime Minister Modi had said at the launch of the Swachh Bharat Abhiyan on 2 October 2014.
The government has planned a slew of programmes in India and abroad (through the Indian embassies) from 2 October 2018 to 2 October 2020 to mark the 150th birth anniversary of Mahatma Gandhi.
In May, President Kovind had chaired a meeting of the national committee to finalise the events for the mega celebration. Of the 92 suggestions received, 33 were approved by the executive committee headed by Prime Minister Modi.
These included the display of a Gandhi-theme tableau like Champaran Satyagraha or the Dandi March in the Republic Day parade next year, and a walkathon by 150 youth volunteering to travel 10 km per day for 150 days to cover villages across the country.
22 February 2019 will be observed as Kasturba Day to mark the 75th death anniversary of Mahatma Gandhi’s wife.
Special Commemorative Themes
Indian Railways will run a special salt rake on 12 March 2019 to celebrate the historical Dandi March. Trains from Sabarmati will connect various places that are linked with Gandhi’s life.
Railway stations identified with Mahatma Gandhi will be painted according to special themes.
The themes for the 150th birth anniversary celebrations will revolve around:
- Communal unity
- Removal of untouchability
- Women’s empowerment