Television and live streaming may the trend these days but there is something about the good old radio that continues to endure. As the India joins the rest of the globe in celebrating the World Radio Day 2018 on Tuesday, 13 February 2018, here is a quick look at its significance.
February 13 was chosen as the World Radio Day as it was on this day that United Nations Radio was established in 1946.
World Radio Day was first celebrated in 2012 and it was declared as an International Day by the United Nations General Assembly (UNGA). Since then, World Radio Day has achieved huge success with last year witnessing over 500 global events.
World Radio Day 2018 Theme
The theme suggested by UNSECO for this year was “Radio and Sports”.
February 13 is #WorldRadioDay 📻!
A day to celebrate the power of radio and sports.
— UNESCO (@UNESCO) February 13, 2018
The sub themes included Diversity in Sports Coverage; Gender Equality in Sports Coverage, and Peace and Development through Sports Coverage.
The Director General of All India Radio, Fayyaz Shehryar, had this to say on Twitter.
This year's theme 'Radio and Sports' reminds us of radio's ability to knit the society while creating pictures through audio during vivacious sports commentaries. Radio serves a certain audience but knows no borders@smritiirani @Ra_THORe @shashidigital @mediasurya @raj3eev https://t.co/tCDSu5jnZZ
— Fayyaz Shehryar (@fsheheryar) February 13, 2018
All India Radio announced a special Twitter handle for Sports on the occasion.
— ALL INDIA RADIO (@AkashvaniAIR) February 13, 2018
Prime Minister Narendra Modi was among those who greeted everybody associated with radio.
On #WorldRadioDay, I convey my greetings to all those associated with the world of radio, which includes those working in the industry and the listeners. May this medium always remain a focal point of learning, discovering, entertaining and growing together.
— Narendra Modi (@narendramodi) February 13, 2018
Information and Broadcasting Minister Smriti Irani also tweeted her greetings.
Greetings on World Radio Day. One of the most powerful mode of communication, Radio has touched our lives in more ways than one. Whether it be listening to Hon PM’s Mann ki Baat or songs on the go – Radio brings colours of life to the fore through the power of voice/sound. pic.twitter.com/3Y5LgDmBbV
— Smriti Z Irani (@smritiirani) February 13, 2018
Minister for Youth Affairs and Sports, Rajyavardhan Singh Rathore, also tweeted ‘celebrating the undying power of radio’.
This #WorldRadioDay, let us come together to celebrate a special theme: Radio and Sports.
It's a strong, robust combination- both are social unifiers, and gives us all boundless joy.
May the bond between Radio & its listeners keep growing ever stronger! pic.twitter.com/RBPxgiEdgg
— Rajyavardhan Rathore (@Ra_THORe) February 13, 2018
All India Radio (AIR) invited listeners for their comments on the occasion. Here are some of the responses.
Radio touches lives!!!
On #WorldRadioDay our listeners expressed their love for us!
Read here 👇 pic.twitter.com/aCKXlGnWJd
— ALL INDIA RADIO (@AkashvaniAIR) February 13, 2018
Quick Facts About Radio In India
- The history of radio in India can be traced back to the British period. Radio Club of Mumbai broadcast the first radio programme in July 1923. Four months later, Calcutta Radio Club also went on air.
- On 8 June, 1936, the Indian Broadcasting Company Ltd. (IBC) which came into existence in July 1927, was renamed as All India Radio (AIR). Vividh Bharati services were launched in 1957 by AIR.
- AIR is one of the largest radio broadcasters in the world with over 415 radio stations in about 23 languages and 146 dialects.
Celebrating World Radio Day 2018
— All India Radio News (@airnewsalerts) February 13, 2018
It’s amazing to hear children talking about their dreams and hopes on radio. On #WorldRadioDay, here’s a throwback to when kids took over @RadioMirchi in Patna on #WorldChildrensDays. pic.twitter.com/m9x7pipvrs
— UNICEF India (@UNICEFIndia) February 13, 2018
Today is world radio day and i got reminded of my college days, when most of those long bus journeys were possible only because of the entertainment on Radio. #WorldRadioDay2018
— Ashwin Ravichandran (@ashwinravi99) February 13, 2018
It is World Radio Day apparently. Some of my happiest moments in broadcasting have come on radio. What a pity that listeners in India can't get quality cricket broadcasts on radio.
— Harsha Bhogle (@bhogleharsha) February 13, 2018
Here are the themes being observed across the world in line with the activities suggested by UNESCO to mark the World Radio Day 2018.
- In order to promote the sub theme of gender equality in sports, women sports broadcasters can be put ahead. Reporting on women sports events can also be done.
- Radios can also invite local sports teams, educational institutions, traditional and cultural sporting groups for a sports performance.
- They can also arrange talk shows with sportspersons and personalities to inspire young players.
- Radios can make a feature story or a documentary showcasing an effective sport for peace and development initiative in a specific area.
- They can also use past sporting moments or memorable music from major sporting events to make a special sports music segment.